Denise Brosseau - Building Well-Connected Leaders
How do you get a blog post to go viral?
I know some of my clients are longtime bloggers and others are thinking of someday starting a blog - regardless, none of us has time to write every day. Here are the secrets of how to write one blog post and use it to get lots of traffic, followers, links to your site, higher Google rank, etc. Obviously, you don’t need to do all these things, but I wanted to put them all in one place as a reference source. If you have others to add, do let me know!
1) Write a 350-500 word blog post that showcases your expertise.
2) Post the blog post on your own blog (on your website!). Use Wordpress to get started. Make sure people can find your blog by submitting it to Technorati, Globe of Blogs, Blog Search Engine and Get Blogs.
3) Take your blog post and submit it to places like Digg, Delicious, Stumble Upon.
4) Take your blog post and submit to a Blog Carnival related to your topic area –Blog Carnivals are like an online magazine and available for lots of different topic areas – you submit a story to be included. This gives you inbound links to your site.
Blog Carnival - About: http://blogcarnival.com/bc/p_about.html
Blog Carnival - FAQ: http://blogcarnival.com/bc/faq.html
5) Modify the post and publish it as an article on iSnare.com & EzineArticles.com. (for $1 or $2 you can distribute to hundreds of distribution locations)
6) Create a Free E-Book: Re-use the same post but put it in a PDF format with links to your website. Make it punchy with bullet points and upload it to the free e-book directories. (to find these, just google ‘free ebook directory’)
7) Record it as a Podcast: Read the post into a microphone, create an MP3 file and publish as a podcast.
8) Upload a Video to YouTube: Discuss the topic in a short video and upload it to your YouTube channel.
Details on How To Record Simple Authentic Videos - Buy a FLIP video recorder or a camcorder with an external microphone jack.
- Videos don’t need to be fancy. Amateur-looking videos look more authentic.
- Use Windows Movie Maker (free with Windows) to crop and edit your videos. Here's a YouTube video tutorial. Add a white bar on the bottom of the video and put in your website that always plays while the video plays. Add details (title, description, keywords). In the description area, you can add your website address which is a live link back to your site. For those Mac users, I'm sure it's even easier...
- For larger campaigns, consider getting professional videos made.
- Make short 3 to 4-minute videos. YouTube viewers don’t like long videos.
- If you do enough videos, you can create your own YouTube channel.
9) Take some key ideas from your blog and create Tweets.
a. Use http://www.socialoomph.com/ to set up a Tweet feed of these – meaning set up the Tweets to tweet later – even while you’re sleeping! And of course, link in the tweets back to your site.
b. You can use www.ping.com to automatically send your Tweets to all of your other social media updates automatically– just Tweet and Facebook, Linkedin all get updated at the same time.
10) Link to your blog post in your LinkedIn profile (either in the text or in the status section) and to any of your LinkedIn Groups that might be interested. Same goes for Facebook.
Posted by Denise Brosseau on 16th September, 2009 | Comments
Tags: LinkedIn, blog, YouTube, Digg, Blog Carnival, iSnare, WordPress, Stumble Upon, podcast, eBook There are no comments for this post Post a CommentHTML is not allowed in comments, http://... will be automatically linked.
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